Tag: woocommerce

WooCommerce vs Adobe Commerce (2023) â€” Letâ€™s Compare

WooCommerce and Adobe Commerce are two popular e-commerce platforms available today. They both have their unique strengths and are suitable for different needs. While WooCommerce is a plugin for WordPress, Adobe Commerce is a standalone product, formerly known as Magento. They are supported by their strong communities, with WordPress users favoring WooCommerce and Adobe advocates supporting Magento. In this post, we’ll compare WooCommerce vs Adobe Commerce to help you decide which platform is best for your business.

Similarities of WooCommerce vs Adobe Commerce

WooCommerce and Adobe Commerce are both open-source products, meaning that the original code is freely available for anyone to modify or build on to create a customized product. The vast communities that support these products are due in part to the culture of sharing that open-source software fosters.

One of the reasons WooCommerce and Adobe Commerce have such large communities is that open-source software creates an appreciation of sharing. Developers go on to share their versions of the open-source software to carry on this aspect of giving.

WooCommerce community

As a new business owner, using open-source products like WooCommerce or Adobe Commerce means that you can take advantage of a free initial product and the support of a large community. However, it’s worth noting that with Adobe Commerce, unless you’re willing to pay a high price or use a hosting provider with one-click installs, you’ll need a good understanding of command-line installation and coding to get the platform up and running. This is not the case with WooCommerce, which is a plugin for WordPress and can be easily installed with a few clicks.

How Easy is Set Up and Use?

Starting an e-commerce business can come with its own set of challenges, but you don’t want the platform you choose to be one of them. If you’re already using WordPress and want to add e-commerce functionality to your site, it makes sense to choose the WooCommerce plugin. This way, you won’t have to get used to a new interface or migrate your site to another platform.

However, when comparing WooCommerce vs Adobe Commerce, one important factor to consider is the ease of use. While WooCommerce is easy to install and set up, Adobe Commerce may require more technical knowledge and experience, particularly when it comes to customization and advanced functionality. It’s important to evaluate your skill level and the needs of your business to determine which platform is the right fit for you.

WooCommerce Set Up

WooCommerce documentation

WooCommerce is a great option for beginners, even if you don’t have a WordPress site yet. This is because WordPress is very user-friendly and WooCommerce is an extension of it. There are numerous plugins available for customization through WordPress, including options from Yith and other providers. In addition, WooCommerce provides extensive documentation to help with the setup process.

Adobe Commerce Set Up

Adobe Commerce e-commerce platform

Adobe Commerce, being built on Magento, requires web development knowledge to get started. Like WordPress, it requires a hosting environment built on Apache or Nginx, as well as PHP and MySql. However, to install Magento, you’ll need to either use the command line interface, which may be overwhelming and frustrating for beginners, or research hosting providers that simplify the process.

Once set up, Magento’s interface is user-friendly and supported by tutorial videos and documentation. It also includes a full installation wizard. However, adding extensions to your site can be challenging, and may require the expertise of a Magento-specialist developer or personal effort.

Therefore, when it comes to ease of use, WooCommerce vs Adobe Commerce is the clear winner.


Ease of Use	ðŸ¥‡ Winner WooCommerce is as simple to set up as WordPress, with a simple walk though set up wizard.	Unless you have strong dev skills or a host that offers set up, Adobe Commerce is difficult to install, requiring command line interface.
	Choose WordPress	Choose Adobe Commerce

What are the Associated Costs of WooCommerce vs Adobe Commerce?

Both e-commerce platforms are free to download and start building your shop but to grow your business, you may need more payment options beyond PayPal and bank transfers, which can cost additional fees.

WooCommerce

WooCommerce extensions

WooCommerce has limited basic options, so you need to buy plugins and extensions, which can add up. There are many options available, including some free ones, but if you want a unique shop, you’ll need to spend money or do some coding.

Divi by Elegant Themes

Thanks to themes like Divi, creating a beautiful online store is easy using the Visual Builder to customize colors, fonts, and more. You can find some great child themes through the Divi Marketplace, such as Divi Ecommerce, which provides everything you need for a stunning online shop that can be set up in a matter of minutes.

Adobe Commerce

With Adobe Commerce, you’ll find it necessary to add extensions to both e-commerce platforms, which will require additional costs as your business grows. While WooCommerce offers a wide selection of free and paid plugins, Adobe Commerce’s extensions are pricier, and you’ll need a Magento specialist to install them correctly. Additionally, finding a Magento developer is harder than finding WordPress developers.

Overall, WordPress is more user-friendly and easier for individuals with varying levels of experience, while Magento would require more time and expertise to set up and manage.

Hosting Considerations

When it comes to hosting, it’s important to consider that while WooCommerce can run on WordPress hosting, Adobe Commerce requires more advanced hosting options like dedicated servers or cloud plans. Cloudways is a recommended provider for Magento users, and their one-click install makes it easy to set up your website. If your product portfolio grows, you may need to upgrade your hosting to ensure your website runs smoothly.

When deciding between WooCommerce vs Adobe Commerce, it’s important to consider your long-term goals and budget. While the initial costs of setting up both platforms are low, it’s important to think about your future needs. Do you require the advanced features of Adobe Commerce, or will WooCommerce suffice? If you anticipate needing those features, it may be worth investing more money upfront rather than having to migrate your site to Adobe Commerce later on. Keep in mind that Adobe Commerce hosting plans are expensive, costing over $1000 per month. However, if you’re a large company with the budget to invest in it, it could be a wise choice.


Associated Costs	ðŸ³ Draw WooCommerce can get pricey depending on how customized you want your online shop to be.	ðŸ³ Draw Adobe Commerce (Magento) is free, but installing extensions is expensive and may required developer assistance.
	Choose WordPress	Choose Adobe Commerce

Which is Better for Customization?

Both WooCommerce and Adobe Commerce offer various customization options, but the level of customization needed will depend on your specific needs and preferences. For instance, to customize your website’s branding, you’ll need to unlock this ability through plugins or a developer’s time. It’s worth noting that being able to customize your site is only possible because both WooCommerce and Adobe Commerce are self-hosted.

On the other hand, hosted solutions like Shopify allow you to quickly build an online store, but customization options are limited. Therefore, WooCommerce and Adobe Commerce are excellent options if you want to make your e-commerce shop truly unique.

Additionally, when comparing WooCommerce vs Adobe Commerce, both platforms offer extensive customization options that allow you to tailor your online store to your specific needs. The level of customization required, however, may differ depending on which platform you choose.

WooCommerce

WooCommerce vs Adobe Commerce themes

WooCommerce has many themes, both free and paid, that let you customize your site’s appearance. You can also find themes made by third-party developers, like Elegant Themes and Elementor, that are compatible with WooCommerce.

WooCommerce supports various custom plugins, including payment and shipping provider plugins like Printify, to enhance its functionality. Developers can also use custom code and APIs to build custom integrations with third-party applications.

Adobe Commerce

Magento Marketplace

Like WooCommerce, Adobe Commerce offers a variety of free and premium themes to customize your online store’s appearance. However, unlike WordPress, most of these themes are created by third-party vendors rather than Adobe itself. Additionally, the Magento Marketplace provides access to over 5,000 extensions that can enhance the functionality and appearance of your store. It’s worth noting that customization on Adobe Commerce may require more technical skill than it does on WooCommerce.

Furthermore, with code customization, you can achieve incredible things on Adobe Commerce. Creating custom modules, extensions, and themes can add a unique flair to your online store.


Customization	ðŸ¥‡ Winner With so many third-party plugins and child themes available, there are no limits to customization with WooCommerce.	While there are extensions and themes available, they are expensive and time-consuming. Therefore, most will opt for the simple look and feel of a basic Adobe Commerce site.
	Choose WordPress	Choose Adobe Commerce

Comparing Features

With any e-commerce platform, you’ll need a shopping cart and the ability to upload and categorize products. You get these basic features with WooCommerce and Adobe Commerce. When comparing WooCommerce vs Adobe Commerce, which has more features to offer?

WooCommerce

WooCommerce is user-friendly and has basic built-in features like ratings and widgets, but advanced features need add-ons. It can also work with other WordPress plugins. The navigation is not as advanced as Adobe Commerce’s as it only allows filtering by one attribute.

WooCommerce features

WooCommerce offers easy-to-manage extensions through WordPress plugins, some of which are free. Popular examples include Rank Math for search engine optimization, Askimet for spam filtering, and Gravity forms for creating forms.

Adobe Commerce

Adobe Commerce offers cross-selling, up-selling, product comparison, discount codes, and advanced filters, making it a winner in this area. It also allows you to view multiple stores on the same account, which is useful for creating localized versions of your store.

Google Analytics Integration

Adobe Commerce and WooCommerce provide Google Analytics for business success assessment and product portfolio strategy. However, when it comes to features, Adobe Commerce has the better basic features, but you’ll need to invest more to improve your site.


Features	ðŸ³ Draw WooCommerce offers plugins, custom code capabilities, and Google Analytics integration.	ðŸ³ Draw Adobe Commerce has advanced features for cross-selling, product comparisons, and discount codes right out of the box.
	Choose WordPress	Choose Adobe Commerce

WooCommerce and Adobe Commerce Alternatives

Consider Shopify if you want an easy-to-use online store without many customization options. However, if you want more control over the looks of your store, you should check out our WordPress vs Squarespace comparison.

WooCommerce vs Adobe Commerce: The Verdict

Adobe Commerce is a preferred choice for larger businesses or agencies that manage e-commerce sites for their clients. It’s scalable, making it perfect for those with grand plans or an already successful online store. Adobe Commerce offers a few more basic features, and the extensions are excellent once they are installed by a developer. However, it’s worth noting that setting up this kind of store requires a significant budget.

Final Comparison

WooCommerce is a great choice for small businesses and those with limited development experience. As your business grows, add plugins like Rank Math and Yith to enhance customer experience on this platform with basic e-commerce functionality. WooCommerce is a simple way to sell products on your website if you’re familiar with WordPress or have an existing domain.


Ease of Use	ðŸ¥‡ Winner WooCommerce is as simple to set up as WordPress, with a simple walk though set up wizard.	Unless you have strong dev skills or a host that offers set up, Adobe Commerce is difficult to install, requiring command line interface.
Associated Costs	ðŸ³ Draw WooCommerce can get pricey depending on how customized you want your online shop to be.	ðŸ³ Draw Adobe Commerce (Magento) is free, but installing extension is expensive and may required developer assistance.
Customization	ðŸ¥‡ Winner With so many third-party plugins and child themes available, there are no limits to customization with WooCommerce.	While there are extensions and themes available, they are expensive and time-consuming. Therefore, most will opt for the simple look and feel of a basic Adobe Commerce site.
Features	ðŸ³ Draw WooCommerce offers plugins, custom code capabilities, and Google Analytics integration.	ðŸ³ Draw Adobe Commerce has advanced features for cross-selling, product comparisons, and discount codes right out of the box.
	Choose WordPress	Choose Adobe Commerce

WooCommerce’s integration with WordPress can benefit those familiar with the platform. Ultimately, the choice between WooCommerce vs Adobe Commerce comes down to the specific needs of your business and your budget.

Article thumbnail image by IdeaGU /Â shutterstock.comÂ

The post WooCommerce vs Adobe Commerce (2023) â€” Let’s Compare appeared first on Elegant Themes Blog.

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26.02.2023

9 Best Age Verification Plugins for WordPress (Compared)

Are you looking for a plugin to set up age verification on your WordPress site?

Setting up age restrictions allows you to limit users from seeing content due to legal requirements or the nature of the content. You can set up age verification with the right WordPress plugin without editing any code.

In this article, our expert team have researched and picked the best age verification plugins for WordPress.

Why Do You Need an Age Verification Plugin?

If you’re selling products or promoting goods that are age sensitive, then it is important to verify the user’s age before allowing them access.

For example, many countries have laws and regulations that require websites to verify users’ age. This is common if you’re in the business of selling alcohol, tobacco, cannabis, vape, tattoos, and other similar goods.

Similarly, different videos and games are not appropriate for minors and require an age gate. You can also add age verification on your membership website if it contains sensitive content.

A simple way of adding age verification to a WordPress site is by using a plugin. You don’t have to edit any code or hire a developer.

Plus by using a plugin, you can show a confirmation form or a popup where users can enter their age before accessing the content or buying a product.

That being said, let’s look at the best age-verification WordPress plugins for different business needs.

1. WPForms

WPForms is the best WordPress contact form plugin that is beginner friendly and lets you create all types of forms. It offers a drag-and-drop form builder and comes with over 500+ pre-built form templates.

WPForms offers a Form Locker addon that allows you to set up age restrictions on your online forms. You can pick age as the verification type for your form and define the age limit. Users will then have to enter their date of birth before they can submit a form on your site.

Using WPForms, you can create forms for all kinds of situations. For instance, the plugin lets you create a login form or a registration form and only allows logged-in users to view the content.

If you’re looking for feedback about your company from a specific age group, then you can create a survey form and add an age restriction. Similarly, you can add an order form on your website with age verification to sell concert tickets or alcohol.

Besides that, WPForms also offers other features and addons. You can integrate payment services like Stripe and PayPal to accept online payments, allow file uploads, connect email marketing services, and more.

Pricing: You will need the WPForms Pro version to access the Form Locker addon and set up age verification in WordPress. This will cost you $199.50 per year. There is also a WPForms Lite version you can use for free.

2. OptinMonster

OptinMonster is the best lead generation and popup plugin for WordPress. It helps you get more leads, grow your email list, and boost conversions.

You can create stunning campaigns for your site, including age verification popups. The plugin offers a drag-and-drop campaign builder, pre-built templates, and lots of customization options. You can add different elements like images, buttons, videos, and more to your popup.

For instance, you can create a simple age verification lightbox popup with Yes/No options or show a popup where visitors need to enter their date of birth.

OptinMonsters also offers fullscreen campaigns, which are great for restricting access to your website or a page until users confirm their age.

The plugin provides powerful display rules that let you choose when and where to show your campaigns. For instance, you can show your age verification campaigns on selected pages or hide the popup for users that have already verified their age on your website.

Besides that, OptinMonster easily integrates with different email marketing services and works with eCommerce platforms like WooCommerce and Shopify.

Pricing: OptinMonster prices start from $9 per month (billed annually). There is also a free version of OptinMonster that you can use to get started.

3. Age Gate

Age Gate is a free age verification WordPress plugin that is very easy to use. Using the plugin, you can easily restrict content based on the user’s age.

It offers 3 input options to add age verification in WordPress. You can show a dropdown menu and let visitors select an age, allow users to enter their date of birth, or simply offer a Yes/No option to verify age.

Other than that, you can choose whether to restrict the entire website or select pages based on age. Plus, there is also an option to set different age restrictions for individual content using the plugin.

With Age Gate, you get multiple customization options to edit the appearance of your age restriction message. For instance, you can add a logo, change the background color, add blur, add a background image, and more.

Pricing: Age Gate is a free WordPress plugin.

4. MemberPress

MemberPress is the best membership plugin for WordPress. It lets you create a membership site and sell subscription-based products and services.

With MemberPress, you can add age restrictions to your WordPress site. Let’s say you don’t want members under 18 signing up for a particular membership or course. By setting up an age limit, you can prevent access to content.

Besides that, MemberPress offers other powerful features. It gives you full control over who can access content, release paid content over time, add payment gateways, and more. You can also create and sell online courses using MemberPress’s course builder.

If you want to learn more about setting up a subscription-based website, then please see our ultimate guide to creating a WordPress membership site.

Pricing: MemberPress is a premium plugin with prices starting from $179.50 per year.

5. WooCommerce Age Verification Popup

WooCommerce Age Verification Popup is the next plugin on our list. It is a paid extension for WooCommerce stores. If you have a WooCommerce store and you’re selling products like tobacco, vaping, medicines, fireworks, or items that require age verification, then this plugin is for you.

The plugin offers 4 verification methods where users can simply enter their age, select their date of birth, click a checkbox, or simply select from a Yes/No option.

Besides that, you can choose which pages the popup should appear on. For instance, you can enable it on your entire website or specific pages like cart, checkout, my account, and shopping page.

There are also different customization options you can use to edit your popup. These include adding a background image, selecting a color, adjusting the border height, and text size, and more.

However, if you want more options like prebuilt templates and the ability to add different elements to the popup, then you can use OptinMonster. It also works seamlessly with WooCommerce and offers more powerful display rules.

Pricing: WooCommerce Age Verification Popup is available for $29 per year.

6. Age Verification for WordPress

Age Verification for WordPress is a free WordPress plugin that you can use to add an age limit to your WordPress site. The plugin is beginner friendly and offers basic features.

It adds an age verification popup to your site and restricts access to content for visitors that don’t meet the age requirements. Once a user verifies their age, a cookie is saved for 30 days, so they don’t have to verify their age again.

The plugin offers limited options to edit your age verification box. For instance, you can only add a background image, logo, title text, message text, and edit the yes/no button text using the Age Verification plugin.

However, there are other plugins on our list, like WPForms and OptinMonster, that offer more customization options. Plus, you get to choose from pre-built templates and drag-and-drop builders.

Pricing: The Age Verification plugin is free to use.

7. AgeChecker.Net

AgeChecker.Net is a third-party age verification platform for eCommerce websites. It uses identity networks and a proprietary database to verify customer’s age at checkout.

The plugin is compatible with different eCommerce platforms, including WooCommerce, Shopify, Magento, BigCommerce, and more.

It adds age verification on checkout pages and instantly verifies 90% of the user’s age in the United States.

If the data isn’t available in the data sources, then it will ask for the customer’s ID verification. Once a customer submits the required documents, AgeChecker.Net’s 24/7 live team manually verifies it for you. If the customer is underage, they will disable their access to the product or service.

Other than that, you can customize the minimum age, digital signature requirements, and order blocking based on the customer’s location. Plus, the plugin is compliant with Food and Drug Administration (FDA) and other federal and state regulations in the US.

Pricing: AgeChecker.Net has a free WordPress plugin that connects with WooCommerce. However, you will need to signup for their premium plan, which will cost you $25 per month + 50Â¢ per accepted verification.

8. AgeVerify

AgeVerify is another WordPress age verification plugin that is free to use. The plugin is super simple to use and lets you create an age-verification message for your website.

It comes with prebuilt templates that you can use for different types of businesses. Plus, you can edit the age verification text, change the text and color of the button, and more.

What makes this plugin different from others on our list is that it lets you edit the cookie duration (in hours) for the age verification message. This way, your visitors won’t have to verify their age each time they visit your website.

Pricing: AgeVerify is a free WordPress plugin.

9. Easy Age Verify

Easy Age Verify is an age verification plugin for WordPress that comes with pre-built verification settings and messages for alcohol, vape, and adult businesses.

The plugin is super easy to use and doesn’t require complex configuration. All you need to do is enable age verification, select your industry, and the plugin will take care of the rest. It also gives you the option to exclude age verification for logged-in users.

On the downside, you cannot customize the appearance of your age verification message in the free version. However, you can use WPForms as an alternative. It helps display a custom age verification form anywhere on your website.

Pricing: Easy Age Verify is free to use. There is also a premium version that unlocks customization features, and it costs $8.25 per month (billed annually).

Which is the Best Age Verification WordPress Plugin?

Our top picks for the best age verification plugin for WordPress are WPForms and OptinMonster.

WPForms offers a Form Locker addon that allows you to add an age gate on any type of form and display it anywhere on your site. It offers a drag-and-drop form builder, prebuilt templates, and lots of customization options.

On the other hand, if you’re looking to add an age verification popup on your WordPress site, then OptinMonster is the best option. It lets you create age verification popups, offers powerful targeting rules to show and track that campaign, and easily integrates with eCommerce platforms.

We hope this article helped you find the best age verification plugin for WordPress. You may also want to see our post on the best live chat software for small businesses and proven ways to make money online blogging with WordPress.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.
The post 9 Best Age Verification Plugins for WordPress (Compared) first appeared on WPBeginner.

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24.02.2023
How to Set and Display Different Prices for Product Variations in WooCommerce

Learn how to set a product variations price in WooCommerce with this step-by-step guide. Save time & create complex pricing structures for your attributes with WooCommerce Attribute Swatches.

The post “How to Set and Display Different Prices for Product Variations in WooCommerce” first appeared on WP Mayor.

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22.02.2023
How to Enable Customer Tracking in WooCommerce with Google Analytics
Do you want to enable customer tracking in WooCommerce?

Customer tracking allows you to offer a personalized shopping experience based on customer behavior in your eCommerce store.

In this article, we will show you how to easily enable customer tracking in WooCommerce with Google Analytics.

Why Enable Customer Tracking in WooCommerce with Google Analytics?

Google Analytics allows you to see where your visitors are coming from and what they do on your website. In other words, it helps you track your traffic sources as well as user engagement on your website.

For eCommerce platforms, Google Analytics offers an enhanced eCommerce tracking feature. This allows you to better understand users’ shopping and checkout behavior. Plus, you can see which products perform the best and track your WooCommerce store’s sales performance.

By default, a WooCommerce store allows your customers to create an account or checkout as guest users. Creating an account helps the user save their shipping and billing information for faster checkout next time. It also helps you offer customers a personalized shopping experience based on their browsing and shopping history.

Wouldn’t it be great if you could track logged-in users with their user IDs in Google Analytics and also see the path customers took before making a purchase?

This will give you access to a treasure trove of information and insights on customer behavior. You can use it to offer a better on-site experience and boost your sales.

Let’s take a look at how to easily enable customer tracking in WooCommerce. Here are quick links that you can use to jump ahead to any section:
Set up Ecommerce Tracking in WordPress with Google Analytics

The best way to set up WooCommerce customer tracking in Google Analytics is using MonsterInsights. It is the best analytics solution for WordPress and helps you set up tracking without editing code.

If you use the native method for tracking WooCommerce conversions, then you’ll need to edit the tracking code, use Google Tag Manager, or both. This can be tricky for beginners, and the slightest mistake can mess up your analytics data.

The MonsterInsights plugin offers an eCommerce addon, which automatically detects WooCommerce and starts tracking customer behavior in Google Analytics. It also comes with a Customer Journey addon that allows you to see users’ behavior before they make a purchase.

First, you will need to install and activate the MonsterInsights plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

You will need to be on the ‘Pro’ plan to access the eCommerce and User Journey addons, which we will use for this tutorial. However, there is also a MonsterInsights Lite version you can use for free.

Upon activation, you will see the welcome screen and the setup wizard. Simply click the ‘Launch the Wizard’ button and follow the on-screen instructions.

For detailed instructions, see our article on how to install Google Analytics in WordPress.

Install the MonsterInsights eCommerce Addon

Once you’ve configured Google Analytics on your website, the next step is to install the eCommerce addon.

The addon automatically sets up eCommerce tracking on your website and detects your WooCommerce store.

First, you need to visit the Insights Â» Addons page from your WordPress dashboard and navigate to the ‘eCommerce’ addon. Simply click the ‘Install’ button, and the addon will automatically activate.

That’s it! MonsterInsights will take care of the rest once the addon is active.

For more details, please see our guide on how to set up WooCommerce conversion tracking.

Enabling User Journey Addon in MonsterInsights

Now that you’ve set up WooCommerce tracking in Google Analytics, the next step is to enable the MonsterInsights Customer Journey addon.

The addon will allow you to see the steps a customer takes before making a purchase in WooCommerce. Plus, it also shows the time it took at each step, the pages a user visited, and more.

First, you’ll need to go to Insights Â» Addons from your WordPress admin panel. Next, navigate to the User Journey addon and click the ‘Install’ button.

The addon will automatically activate and start tracking your WooCommerce customer’s journey.

Next, you can go to WooCommerce Â» Orders from your WordPress dashboard to view the path your customers took when purchasing a product.

After that, click on the order for which you’d like to see the user journey.

On the next screen, you’ll see the path a customer took before buying the product. You get to view the pages they visited, where they clicked, and how much time they spent on a page.

This is really useful information to better understand your customers. You can see which product categories are performing the best and where customers are exiting your store during the purchase process. Using the data, you can then fix these issues and optimize your site for more conversions.

Enabling User ID Tracking in Google Analytics

While MonsterInsights makes it very easy to track customers on your WooCommerce store, it also tracks WordPress ID tracking in Google Analytics.

WordPress ID is a unique ID to identify every user on your website. The user ID is called the ‘Client ID’ in Universal Analytics and the ‘App Instance ID’ in Google Analytics.

Do remember that enhanced eCommerce tracking will enable eCommerce reporting features for your WooCommerce store. However, it does not enable user tracking by default.

Let’s take a look at how you can enable user ID tracking in Google Analytics 4.

Enabling Customer Tracking in Google Analytics 4

To start, you’ll need to go to the Admin settings from your GA4 dashboard and click the ‘Reporting Identity’ option.

On the next screen, you will need to select a way to identify users on your online store.

GA4 uses multiple ways to identify customers. These include user ID, Google signals, device ID, and modeled data. For the sake of this tutorial, we’ll select the ‘Observed’ option and click the ‘Save’ button.

Viewing Customer Tracking Reports in Google Analytics

Now that everything is set up, Google Analytics will now track all your website customers. It will also be able to track logged-in users with their unique WordPress user ID.

View User ID Data in Google Analytics 4

You can view GA4 eCommerce tracking WooCommerce data by going to the ‘Explore’ tab from the menu on your left.

Under Explorations, you’ll see different report templates. Simply click the existing ‘User explorer’ report.

Next, you’ll see the User explorer report in Google Analytics 4.

One thing you can notice is the Client ID will be replaced with the App instance ID.

You can click on any of the app instance IDs to view more details.

For example, the report shows the total events that were triggered, the location of the user, the time stamp for each event, and more.

View User ID Data in Universal Analytics

Note: Universal Analytics has now sunset and is no longer processing data from your website. However, you can still view past data and use it for comparison.

To view all your individual customer activity, you can go to your Universal Analytics account and click on the Audience Â» User Explorer menu.

You will see individual customer reports with a unique ID assigned to all non-logged-in users.

To view customer tracking reports for logged-in users in WooCommerce, you need to click on the Google Analytics logo on the top left corner of the screen.

This will show all your Google Analytics profiles. You will see your website profile and under ‘All website data’ you will see the UserID reporting view you created earlier.

Go ahead and click on the UserID reporting view to load it.

Once it’s loaded, you need to click on the Audience Â» User Explorer menu. This way, you will see a logged-in customer tracking report where each user is represented by their WordPress user ID on your website.

You can click on the user ID to view a customer’s individual tracking data.

For instance, the device category they use, acquisition date, the channel they used to arrive on the online store, and more.

Matching Customer Tracking with Their WordPress Accounts

Now that you’ve identified users in Google Analytics, you can match them with WordPress accounts. This will help you know who this customer is, and how you can create personalized offers, emails, or shopping experiences for them.

First, you need to note down the customer ID you see in your Google Analytics User-ID reporting view.

After that, go to your WordPress website’s admin area and click on the ‘Users’ menu. It will show you a list of all users on your WordPress site.

Next, you can click the ‘Edit’ link below any username in the list.

WordPress will now open the user profile for you.

If you look in your browser’s address bar you will ‘user_id’ parameter in the URL.

Next, you need to replace the value next to user_id with the one you copied from your Google Analytics report and press enter key on your keyboard.

WordPress will now load the user profile associated with that particular User ID. You now have the customer’s name, username, email address, and social media information. You can also track their orders, product views, cart activity, and more.

We hope this article helped you learn how to enable customer tracking in WooCommerce with Google Analytics. You may also want to see our expert pick of the best free WooCommerce plugins for your online store and how to get a free email domain.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.
The post How to Enable Customer Tracking in WooCommerce with Google Analytics first appeared on WPBeginner.

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20.02.2023
36 Best WordPress Blogs You Should Read & Follow (in 2023)
Are you looking for the best WordPress blogs to follow, so you can get fresh WordPress tutorials, news, and latest community updates?

WordPress is the most popular content management system (CMS) in the world and powers over 43% of sites on the internet. Following different WordPress blogs can help you learn how to better use WordPress, get website growth tips, stay up to date with WordPress updates, and receive latest community news.

In this article, we will share the list of some of the best WordPress blogs that you should follow. We’re following these WordPress blogs in our own RSS reader.

Why Should You Follow WordPress Blogs?

If you have a WordPress website or plan to create one, then you definitely want to follow top WordPress blogs.

You can get in-depth knowledge about WordPress and how it works. Plus, you get to see step-by-step tutorials on how to get started. Aside from that, they also have tips on choosing the best WordPress hosting services, themes, and plugins to operate your site.

Many WordPress blogs will also share tips and tricks to optimize your website for search engines, make it load faster, strengthen your website security, make money online, and more.

That being said, let’s look at some of the best WordPress blogs you should read and follow. We’ve broken down the list of blogs into different sections, so you can jump ahead by clicking the links below:
Top WordPress Blogs to Follow

If you are looking for blogs that help you learn about WordPress, then here are our top picks. Each of them covers detailed tutorials, plugin reviews, comparison posts, guides, the latest WordPress news, and more.

1. WPBeginner

WPBeginner is the largest free WordPress resource site for beginners. Our goal is to provide helpful tutorials on WordPress for small business owners, bloggers, and non-techy WordPress users.

WPBeginner was launched in 2009 by founder Syed Balkhi. Since then, it has become one of the best WordPress blogs in the world. There are over 320,000 subscribers from across 190 countries.

You can find a variety of topics on WPBeignner. There are WordPress beginner guides, showcases, step-by-step tutorials, articles on themes and plugins, comparison posts, and the latest news about WordPress.

To help you get started with WordPress, here are some helpful tutorials on WPBeginner:
You can visit the WPBeginner blog section to find more helpful content on WordPress.

Besides that, you can also join the free WPBeginner Facebook group and connect with a large community of WordPress users and experts (over 90,000 members). It is an excellent place for beginners and non-tech users to get help and support about WordPress, plugin suggestions, learn tips and tricks, and more.

If you like video content, then you can subscribe to WPBeginner’s YouTube channel. There are detailed videos on WordPress that will guide you every step of the way.

2. IsItWP

IsItWP is another free online resource that offers WordPress tutorials, product reviews, guides, how-to articles, and showcases. It is a great place to get started with WordPress and learn about different things.

You can learn about creating a WordPress blog, online store, membership site, and more. Plus, you’ll get to know about WordPress security, performance, email marketing, lead generation, plugins, and themes. It also offers detailed guides on marketing hacks, like 30 ways to make money online blogging.

The best part about using IsItWP is that you get to use multiple free tools. Some tools include a domain name generator, WordPress speed test, website uptime checker, headline analyzer, and more.

3. Blog Tyrant

Blog Tyrant is the next WordPress blog on our list. If you’re looking to start a WordPress blog and learn strategies to grow your business, this is the right website for you to follow.

Blog Tyrant was started in 2010 to help bloggers make a living online. It covers extensive guides, how-to tutorials, product reviews, and other resources to help you create a successful blog and make money online.

The website also lists valuable tools for blogging and helps pick the right plugins for your website.

For instance, you can use tools like a password generator to secure your website, a security scanner to check for vulnerabilities, or a site speed test to see how fast your website loads.

4. WP Tavern

WP Tavern is another famous WordPress blog that covers the latest news and events about WordPress. You can follow the blog to learn about new WordPress releases, and industry news.

It also covers the latest news about different WordPress plugins and themes. You can learn about product acquisitions, feature releases in themes, and new features coming in WordPress, and more.

5. WPForms

WPForms is the best WordPress form builder plugin in the market used by over 5 million websites.

With the WPForms blog, you can learn how to create all types of forms for your WordPress site. From simple contact forms to complex multistep forms, the WPForms blog has detailed guides and tutorials to help you out.

Plus, you get to stay informed about the latest updates and releases in the plugin. Other than that, you’ll find more helpful blog posts, how-to guides, and showcases on WordPress. For example, there are step-by-step tutorials like how to create an NPS survey form in WordPress or thought-leadership pieces like 7 benefits of conversational marketing.

6. Elegant Themes

Elegant Themes offers a high-quality premium WordPress theme collection. It is also the company behind Divi, a popular WordPress theme and page builder.

The Elegant Themes blog offers a lot of content focused on using Divi. For instance, you can learn how to use the website builder, use its features, and customize your site.

Aside from content on Divi, Elegant Themes also publishes general content about WordPress. There are WordPress tutorials, plugin suggestions, reviews, comparisons, and other marketing guides. For example, you can read articles like how to customize your WordPress header.

7. CodeinWP

CodeinWP is the next WordPress blog on our list. It covers extensive topics about WordPress and offers tutorials, lists, comparison posts, and other detailed guides.

What makes CodeinWP different is that it offers various resources and tools besides blog posts and guides. For instance, there are free code snippets you can use to customize your WordPress site.

They also offers free illustrations from designers that you can use for your site among other helpful resources.

8. OptinMonster

OptinMonster is the best WordPress popup and lead generation software. It helps you grow your email list, get more leads, increase sales, and optimize your site for conversions.

With the OptinMonster blog, you can learn how to use the plugin and get the most out of it. There are detailed tutorials on setting up different marketing campaigns, configuring targeting rules to show popups at the right place and time, and more.

Besides that, you can get knowledge about content marketing, email marketing, and lead generation in WordPress by following the blog.

What makes OptinMonster blog different is its case studies. You can learn how other companies are using the plugin to get more email subscribers, which display rules they’re using to target new audiences, how they’re converting traffic into leads, and more.

9. Post Status

Post Status is a membership community for people looking to work and grow in the WordPress ecosystem. It offers premium memberships and access to different content about WordPress.

You can get the latest news about WordPress, learn about new plugin features and acquisitions, and read blogs about different Post Status members. For example, there are blog posts called Membership Spotlight, where you get to know about Post Status members, their experience in working in WordPress, and more.

It is also an excellent resource for anyone who wants to connect with founders of WordPress plugins, developers, and other WordPress enthusiasts. There are plans for individuals, agency owners, product founders, and partners.

With Post Status premium memberships, you get important WordPress news and events in the weekly newsletter, access to the Slack community, members-only content, and a weekly members hurdle.

The website also has a podcast and videos to get insights about WordPress. As a partner, you can also post WordPress job openings for your company on the Post Status website.

10. Torque Magazine

Torque Magazine is another top WordPress blog you should follow. It is a publication by WP Engine but maintains complete editorial independence.

The website covers extensive articles on WordPress. It has divided its content into different categories: development, tools, business, community, videos, and ebooks.

For example, you can find useful guides like CSS best practices and troubleshooting WordPress issues under the development section. You’ll also find interviews with industry experts, step-by-step tutorials, plugin suggestions, marketing and SEO tips and tricks, and more in Torque Magazine.

Best WordPress Plugin Blogs

There are many WordPress plugins that have a great blog section. They cover extensive topics on WordPress and share useful tips and resources.

You can follow these blogs to get more information about WordPress and learn how to use a specific plugin.
1. MonsterInsights Blog – MonsterInsights is a popular WordPress analytics plugin used by over 3 million websites. Their blog contains helpful marketing tips like how to setup website tracking, and make data-driven decisions to grow your business.
2. All in One SEO Blog – AIOSEO is the best WordPress SEO plugin used by over 3 million websites. Their blog covers SEO tips and WordPress tutorials to help you improve your SEO rankings.
3. WooCommerce Blog – WooCommerce is a popular eCommerce plugin for WordPress. Their blog covers eCommerce tutorials to help boost your online sales.
4. Yoast SEO Blog – Yoast SEO is a popular WordPress SEO plugin. They also have a blog focused on SEO optimization tips to help you boost your SEO rankings.
5. Smash Balloon Blog – Smash Balloon is a leading WordPress social media plugin used by over 1.4 million websites. Their blog has tips on how to improve your social media engagement.
6. PushEngage Blog – PushEngage is the best web push notification software to help you boost your traffic. Their blog has tips on how to grow your traffic, conversions, and user engagement.
7. Easy Digital Downloads Blog – EDD is the best plugin for selling digital downloads in WordPress. Their blog covers tips for online creators to help you increase your sales & revenue.
8. SeedProd Blog – SeedProd is a popular page builder for WordPress. Their blog covers tips on how to improve your website design and tips to improve your website customization workflow.
9. AffiliateWP Blog – AffiliateWP is the best WordPress affiliate plugin for WordPress and WooCommerce. Their blog covers tips on how to create and grow your affiliate program.
10. WP Simple Pay Blog – WP Simple Pay is a leading payments plugin for WordPress. Their blog cover tips on securely accepting payments as well as other WordPress tutorials.
11. RafflePress Blog – RafflePress is the best WordPress giveaway plugin. Their blog cover tips on how to unlock viral traffic growth for your website to get more traffic, subscribers, and sales.
12. ThriveThemes Blog – ThriveThemes is a popular conversion optimization suite for WordPress. Their blog covers marketing tutorials and tips to improve your converisions.
13. WP Mail SMTP Blog – WP Mail SMTP is one of the must have plugins for WordPress used by over 3 million websites. Their blog covers tips on how to improve your email deliverability along with other WordPress tutorials.
14. WPMU Dev Blog – WPMU Dev offers a suite of WordPress plugins and tools. Their blog covers a vast number of topics from how-to posts, product reviews, news, and more.
Blogs by WordPress Founders and Influencers

You can also learn a lot about WordPress from different founders and influencers. You get to read about their journey, experiences, and how they’re growing their business in the WordPress space.
1. Syed Balkhi – Syed Balkhi is the founder of WPBeginner and a well-known entrepreneur. His blog shares tips on his entrepreneurship journey.
2. Matt Mullenweg – Matt Mullenweg is the co-founder of WordPress. His blog is always full of his latest experiences and entrepreneurship journey.
3. Chris Lema – Chris Lema is a well-known speaker and blogger who writes about various topics from communication, eCommerce, LMS, and more.
4. Tom McFarlin – Tom McFarlin is a WordPress developer who loves writing, building, and sharing WordPress-based projects. You can follow his blog to learn about WordPress, PHP, databases, and other backend technology.
5. Joost de Valk – Jost is the founder of Yoast and now serves as the head of WordPress strategy for Newfold Digital (parent company of Bluehost).
Popular Marketing and SEO Blogs to Follow

There are other great resources out there that help not only help you learn about WordPress but also allow you to grow your website.

You can learn tips on growing your traffic, boosting search engine rankings, uncovering different marketing techniques, and more from marketing and SEO blogs. These blogs also cover WordPress’s latest news and guides, which is really useful.
1. Neil Patel Blog – Neil Patel is a top SEO influencer who regularly creates detailed SEO tutorials, guides, case studies, and more to help you learn SEO.
2. Search Engine Roundtable – Search Engine Roundtable is the go-to WordPress blog for staying up to date with SEO news, Google algorithm changes, and more.
3. Search Engine Journal – Search Engine Journal is another popular SEO blog although their coverage on WordPress topics are generally extremely biased and misinformed. We only recommend following their SEO tips but for WordPress related news, you should avoid them.
4. Digital Marketer – Digital Marketer provides marketing tutorials, guides, and best practices on how to grow your online traffic and sales.
5. ShoutMeLoud – ShoutMeLoud is a blog created by Harsh Agrawal. He’s a well-known blogger who shares his blogging journey, WordPress tips, and more to help you grow your online presence.
6. Blogging Wizard – Blogging Wizard is a popular resource that you can use to learn proven strategies for growing your WordPress blog.
7. Ahrefs Blog – Ahrefs is a popular SEO tool. Their blog is full of useful guides to improve your website’s SEO ranking.
Which is the Best WordPress Blog to Follow?

The best WordPress blogs to follow are WPBeginner, IsItWP, Blog Tyrant, and WP Tavern.

After being in the WordPress industry for the last 16+ years, we recommend you follow multiple WordPress blogs. Each of the top 10 blogs listed in our post will help you expand your knowledge about WordPress and pick up new ways to grow your business.

The easiest way to follow these WordPress blogs is by either adding them to your RSS feed reader or joining their free email newsletter.

We hope this article helped you pick the best WordPress blog to follow. You may also want to see our guide on how to create your email newsletter, and our expert pick of the best WordPress plugins for all websites.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.
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