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  • Black Friday & holiday season SEO 2023: 7 tips to start preparing!

    The summer has just ended. Should you already prepare for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google isn’t something you do overnight. It’s never too early to start. So, if you have an online shop, let’s start working on your holiday season SEO immediately!

    Don’t forget, Black Friday (24 November) and Cyber Monday (27 November) are kicking off this year’s holiday shopping season. You can set up a lot of content for all occasions. In this post, we’ll review some things you can do to prepare!

    Holiday shopping in 2023

    Nowadays, people are used to shopping online. It’s easier and more convenient, because you don’t have to travel only to find something is out of stock. Plus, online stores often offer payment plans. Shopping online is so popular that online sales hit a record of 9.12 billion dollars last year! And the numbers will only continue to rise. That’s why it’s safe to assume that people will buy many (if not most) of their holiday gifts online this year.

    To prepare for the holiday season, it’s good to stay on top of trends. eMarketer Insider Intelligence recently shared five charts that turn numbers into actionable tips for the holiday season:

    1. Discount deals and alternative payment options (Buy now, pay later) should be part of your strategy
    2. Brands should provide a consistent purchasing experience across digital and physical stores
    3. To minimize returns, brands should make their product pages as comprehensive as possible
    4. Holiday season marketing campaigns should be tailored to each platform to ensure maximum effectiveness

    Holiday retail sales will grow 4.5% to reach $1.317 trillion this year, according to our forecast. Retailers who want to carve out a share of that spend will need strong promotional strategies and a seamless digital-physical experience. It’s also not a bad idea to have a plan ready for when the returns start rolling in.

    Arielle Feger – Newsletter Analyst at eMarketer Insider Intelligence

    Online is where it’s at

    Of course, in-store or curbside pick-up will still prove popular. Nowadays, however, most people do their research and purchases online – sometimes even weeks in advance! So don’t be surprised when the holiday shopping season starts well before Black Friday and continues for weeks.

    That’s why it can be a good idea to extend your online deals for a few days or weeks. Especially if you want to prevent huge crowds from gathering at your store on a specific day. That won’t be a good shopping experience for anyone involved, so spreading these deals over an extended time is probably better.

    Start preparing in time

    Dive into the data you amassed during previous Black Friday events, and see if you can come up with improvements. Bear in mind that it takes a while for content to rank. So if you want to keep up with the competition, try to get your content in gear at least 45 days ahead. That’s often recommended. Of course, you can always start preparing earlier if that works better for you. Your schedule could look something like this:

    1. 45 Days in advance: Post your promotion to your website calendar and post a save-the-date post on social media and in your email newsletter).
    2. 7 Days in advance: Post upcoming events/promotions post on social media and via email. Try to encourage other (small) businesses to share it with their followers.
    3. 1 Day in advance: Post an event reminder post on social media.

    Keeping these steps and time frames in mind is a good rule. However, we think you can do much more in setting up new pages and renewing old ones. Let’s look at a few practical tips.

    1. Set up holiday season gift pages

    First, we must consider what category or particular landing pages make sense for the upcoming holidays. You can always set up pages like ‘Best gifts for parents/millennials/teens’, ‘Newest deals for your 6/10/12-year-old’, and ‘Best friend/grandparents/coworker discounts’. You could also think along the lines of ‘Top 10 gifts for outdoor/skiing/parasailing enthusiasts’ and ‘Top 3 deals for stay-at-home parents’, etcetera.

    Make sure the page titles and meta descriptions of these gift landing– or category pages fit the upcoming holiday season. You can reuse these gift pages for Hanukkah or your summer sale. Find (old) content that fits the holidays, rewrite titles and meta descriptions to match the upcoming season, and chances are you won’t have to do that much work to get them up to date. Be sure to write proper product descriptions and improve the product images. Learn how to write great product descriptions using our product-specific analysis in WooCommerce SEO and Yoast SEO for Shopify.

    To increase the chances of your gift pages ranking, boost their internal linking structure. You can also link the previous all-year holiday season pages, such as specific Christmas landing pages (‘Top 7/10/25 gifts for under the Christmas tree’) to boost these when the time has come. That could be around the 45-day mark, but we wouldn’t mind stretching that to 60 days. You have to give Google and other search engines enough time to follow your links and find your specific holiday season landing pages in time.

    2. Promote on social media and in your newsletter

    Social media like Twitter and Pinterest — though this is technically a visual search engine — can play a massive role in the success of your (online) holiday sale. Take Pinterest, for instance. Raise your hand if you or your spouse has a Pinterest wish list. Many people do. If you manage to get your products on people’s wish lists, that can positively impact your sales.

    While you’re at it, don’t forget to share your holiday season gifts pages on Facebook and Instagram as well. In the previous section, we’ve mentioned the top 10 lists. We all know these still work pretty well on social media. Yoast SEO can actually help you optimize your social media posts before you share them.

    Email marketing

    And last but not least, don’t forget your email marketing! For many companies, newsletters provide a steady stream of income. Be sure to plan a good campaign for your newsletters.

    For example, we recommend setting up holiday gift guides and sharing these. You can create an excellent overview of all kinds of gifts that lots of people will enjoy. ELLE and Target have pages like that, and so do more companies.

    3. Introduce new products

    The holiday season is an excellent time to pitch new products. If you know of potential bestsellers for the upcoming holiday season, start writing content about these products now. You can compare it to tech sites writing about concept iPhones, features that Apple might add, and things like that.

    The more you write about new products upfront, the more likely the sales pages for these products will rank when it matters. You should link all pages you made in advance to that one main page you’ll set up when the product is released and available to buy. Treat that page like cornerstone content.

    4. Add structured data to your product pages

    When adding or changing your product pages to fit the season, don’t forget to optimize them. Check, for instance, whether you’ve added structured data to your product pages. Because rich results that show ratings and prices can give you an edge over your competitor. Our WooCommerce SEO plugin, Local SEO plugin, or Yoast SEO for Shopify app can help you do this!

    Picture of the search results for Sony's Playstation 5. In the picture, you see the product price, customer ratings and reviews, and if it is in stock.
    Example of how a product can appear in the search results if you use structured data.

    Read more: Structure data with Schema.org: the ultimate guide »

    5. Reuse content

    There’s no shame in serving old wine in a new bottle. If you have a Black Friday guide for 2022, feel free to reuse it in 2023. Update the year, and update details like popular brands and popular products for that year. If the slug of your URL is /black-friday-guide-2022/, change it to /black-friday-guide-2023/ around August next year, and redirect the old URL to the new one. No need to create a new page. It would be a waste of nice inbound links not to reuse that old URL. Of course, this is even easier if you don’t include the year in the URL, so /black-friday-guide/ is an excellent slug as well.

    In the months before the holiday season, you could even simply repost popular posts from last year (a bit adjusted or updated if needed) on social media. Valentine’s Day might even become Secret Santa. Cyber Monday might match your child’s favorite gifts for Ramadan. These are probably small adjustments; perhaps just adding ‘this Ramadan’ to a meta description or title will do.

    Keep reading: Should I update or delete old content? »

    6. Optimize for speed and mobile

    It’s a good idea to check and optimize your website for speed and mobile. Trust us, you’ll get these recommendations from an SEO blog or consultant every day, all day. And with good reason! Mobile, site speed, and user experience in general are becoming more important every year (or day, for that matter). When preparing your website for the holiday season, this is as good a time as any to check your mobile website and site speed, and update or improve them if possible.

    To start, look at Google’s Core Web Vitals and use these to improve your site. Here are five ways to boost your Core Web Vitals scores.

    Read on: How to check site speed »

    7. Create a measurement plan

    All set? Don’t forget to make a measurement plan so you can analyze your success. Write down all your plans, then think about how to track all your actions. This is key if you want to know what to focus on next year. For detailed instructions on how to analyze your Black Friday, Cyber Monday, or Cinco de Mayo shopping, read our post with 5 tips to measure your holiday sales success.

    What should you do when the holiday season is over?

    How do you handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or product was a great success, and you want to offer it again next year, it’ll take a while for the page to be relevant again. So, what’s the best way to deal with these pages in the meantime?

    Our advice: Keep the pages up. However, you don’t necessarily want the pages visible to people browsing your site. So have the page up without linking to it, then link to it again when the holiday season starts. This is better than deleting it and starting again.

    Conclusion on holiday season SEO

    In short, now’s the time to buckle down and start writing holiday gift pages and content on new products. And don’t forget to plan your social media promotion and analytics. After all, you can never start too early when your online business depends on the holiday season. Be prepared, begin now!

    Keep on reading: eCommerce usability: the ultimate guide »

    The post Black Friday & holiday season SEO 2023: 7 tips to start preparing! appeared first on Yoast.

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  • WooSesh 2023 Publishes Speaker Lineup, Launches Seshies Awards

    WooSesh 2023, the virtual conference for WooCommerce store builders, will be broadcast live on October 10-12. This year’s theme is “Next Generation Commerce.” Registration is not yet open, but the speaker lineup and broadcast schedule have just been published. Over the course of three days, WooSesh will feature 31 speakers across 23 sessions.

    The event will kick off with the State of the Woo address, delivered by WooCommerce CEO Paul Maiorana and other product leaders from the company. Speakers will cover a wide range of topics like complexities of sales tax and product taxability, accessibility, block themes, security, AI tools, and automation, with case studies and workshops mixed in.

    New in 2023: The Seshies

    WooSesh organizer Brian Richards is launching “The Seshies” this year, a community awards ceremony that will recognize the best examples of the WooCommerce ecosystem across six categories: Innovation, Store, Extension, Agency, Developer, and Community Advocate.


    The Seshies will include a community awards ceremony that will celebrate the winners. Anyone can nominate candidates for the awards, and participants can even nominate themselves and their own WooCommerce projects.

    “These awards are something that have been on my heart for quite some time,” Richards said. “And now, after 6 years of hosting WooSesh and 10 years of running WPSessions, I think I’ve amassed enough authority and (critically) a wide enough reach to deliver awards, on your behalf, that have real meaning.”

    The week before the event, Richards plans to publish the top three nominees in each category. The community will vote throughout the first two days of WooSesh and the winners will be announced on the final day. Winners will receive a digital badge of recognition and Richards said he is also working on producing physical awards to ship to winners anywhere in the world.

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  • Understanding the WooCommerce Sales Funnel and How to Optimize It

    Optimize your WooCommerce sales funnel from brand awareness to advocacy. This guide provides actionable strategies for each stage, key performance indicators, and tips for boosting conversions and revenue. Ensure a seamless customer journey and turn satisfied buyers into brand advocates.

    The post “Understanding the WooCommerce Sales Funnel and How to Optimize It” first appeared on WP Mayor.

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  • WooCommerce Blocks 11.0.0 Adds Product Collection Block in Beta, 10.9.0 Integrates Product Button with the Interactivity API

    WooCommerce is experimenting with improving the store experience through the addition of the Interactivity API to the WooCommerce Blocks plugin. The new API, which was announced earlier this year, will allow developers to build interactive blocks that support frontend experiences where visitors can interact with content without having to refresh the page. The WordPress contributors working on the API are encouraging developers to test it with their own blocks.

    WooCommerce Blocks 10.9.0, released in mid-August, integrated the Product Button with the Interactivity API to support real-time counter updates for the mini-cart, smoother animations, and better transitions from ‘Add to Cart’ to ‘Loading’ status to show the quantity in the cart when a product is added.

    WooCommerce Blocks PR #10006

    The difference is subtle but creates a much smoother shopping experience with nearly instantaneous feedback for the user. Contributors are also exploring how the Interactivity API can be used to improve frontend filters, including the rating, price, stock, and attributes filters. The API will eventually land in Gutenberg and WordPress in the future, but in the meantime WooCommerce is experimenting to see how the plugin’s blocks can benefit from it.

    Version 11.0.0 was released last week introducing the new Product Collection block in beta:

    Like the Products block, you can choose what criteria affect the list of blocks displayed to shoppers and control the product layout in the list/grid by the various element blocks.

    Unlike the Products block, which is a Query loop block variation, this block is a standalone block, enabling us to tailor the block further to better meet the merchant’s needs.

    The Product Collection block is very similar to the Products block from which it was forked, except it is not built as a variation of the Query Loop. It comes with improvements around Inspector controls as compared to the current Products block, as well as a basic set of patterns. The block already has the Interactivity API integrated for the same improved frontend performance.

    Product Collection block – image source: WooCommerce Blocks 11.0.0 release post

    Version 11.0.0 also enables manual migration of Products to Product Collection. An upgrade notice will appear in the Inspector Controls, informing users that they will get more features with the Product Collection block:

    As the Product Collection block is still in beta, WooCommerce Blocks has not yet changed existing templates that have Product blocks. The development team is looking for more feedback on this block before moving it out of beta. Check out the release post for more enhancements and bug fixes.

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  • Product page SEO: 5 things to improve

    Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. You might think this is obvious. That’s why we’ll show you a few less obvious elements of product page SEO in this post. And we’ll explain why it’s so important to take these things into account. Let’s go!

    1. The basics of product page SEO

    First things first: a product page on an online store is a page too. This means that all the SEO things that matter for your content pages, matter for your product pages as well. Of course, there’s a lot more to product page SEO. But for now, this will be your basic optimization. Tip: If you offer not-so-exciting products on your site, you may want to read our post on SEO for boring products.

    Let’s start with the basics.

    1. A great title

    Try to focus on the product name. And include the manufacturer name, if applicable. In addition, if your product is a small part of a larger machine (screw, tube) for example, you should include the SKU as well. People might search for that specifically.

    2. A proper and unique product description

    While it might be tempting to use the same description as the product’s manufacturer, you really shouldn’t. That description might be found on hundreds of websites, which means it’s duplicate content and a sign of low quality for your website (to Google). Remember, you want to prevent duplicate content at all times!

    Now, you might think: “But all my other content (content pages, category pages, blog) is unique!” However, if the content on hundreds of product pages isn’t unique, then the majority of your website’s content still won’t be up to par. So make time to create unique content! And if you need help, the Yoast WooCommerce SEO plugin comes with a product-specific content and SEO analysis that helps you produce great product descriptions.

    3. An inviting meta description

    A product page usually contains a lot of general information, like the product’s dimensions or your company’s terms of service. To avoid Google using that unrelated text in a meta description, you want to add a meta description to your product pages. It’s arguably even more important than adding one to your content pages!

    Next, try to come up with unique meta descriptions. This can be difficult sometimes. You might come up with a sort of template, where you only change the product name per product. That’s okay to start with. But ideally, all your meta descriptions should be unique.

    4. Pick a great and easy-to-remember URL

    We recommend that you use the product name in the URL. However, make sure that the URL is still readable for site visitors! Keep it short and simple.

    5. Add high-quality and well-optimized images with proper ALT text

    Include the product name in at least the main product image. This will help you do better in visual search. Also, don’t forget video — if applicable.

    6. Focus on your product page UX

    Last but not least: UX, or user experience. This is an important step, because it’s all about making your product pages as user-friendly as possible. Plus, it’s an important part of holistic SEO. There are many parts to UX, which is why we wrote a post with product page UX examples. Give it a read!

    Read more: Write great product descriptions with WooCommerce SEO »

    2. Add structured data for your products and get rich results

    Structured data is an essential part of a modern SEO strategy. You simply can’t do without structured data for your product pages anymore, because they help your product page stand out. For example, there is a specific Product schema that helps you get highlighted search results, so-called rich results. These are great for your site’s visibility, and they can also increase your click-through rate! And if you mark up customers’ reviews with Review structured data, they will show up in the search results. Seeing those beautiful stars underneath a product page will convince people they should check out your site!

    Another reason to add it is to manage expectations from customers. Your visitors will know your price up front and that the product is still in stock. How’s that for user experience!

    Search engines will understand your page better

    Structured data is also important for your product page SEO because the major search engines came up with this markup, not the W3C consortium. Google, Bing, Yahoo, and Yandex agreed upon this markup, so they could identify product pages and all the product elements and characteristics more easily. Why? So they could a) understand these pages a lot better and b) show you rich snippets like this:

    That’s a lot of info in the search results, right?

    The Product schema tells the search engine more about the product. It could include characteristics like product description, manufacturer, brand, name, dimensions, and color, but also the SKU we mentioned earlier. The Offer schema includes more information on price and availability, like currency and stock. It can even include something called priceValidUntil to let search engines know that the price offer is for a limited time only.

    Many options to add structured data for product page SEO

    Schema.org has a lot of options, but only a limited set of properties are supported by search engines. For instance, look at Google’s page on product page structured data to see what search engines expect in your code and what they can do with it.

    This is why you want to add Schema.org data for product page SEO: It’s easier to recognize for Google, and it makes sure to include important extras in Google already. If you have a WooCommerce shop, our WooCommerce SEO plugin takes care of a lot of this stuff behind the scenes.

    Keep reading: Rich results, structured data and Schema: a visual guide to help you understand »

    A preview of how your product might look in Google thanks to structured data

    3. Add real reviews

    Reviews are important. In fact, 95% of consumers say that they check reviews before buying anything online. Although not everyone trusts online reviews, a lot of people do, so they can be very helpful.

    88% of American consumers find online reviews at least somewhat helpful

    If you are a local company, online reviews are even more important. Most reviews tend to be extremely positive, but it might just be the negative reviews that give a better sense of what is going on with a company or product. In addition, getting awesome testimonials is another way of showing your business means business.

    Leading Dutch online store Coolblue gives consumers a lot of options to make relevant and useful reviews of the products they buy

    Try to get your customers to leave reviews, then show the reviews on your product page. Do you get a negative review? Contact the writer, find out what’s wrong and try to mitigate the situation. Maybe they can turn their negative review into a positive one. Plus: You’ve gained new insights into your work.

    If you’re not sure how to get those ratings and reviews, check out our blog post: how to get ratings and reviews for your business. And don’t forget to mark up your reviews and ratings with Review and Rating schema so search engines can pick them up and show rich results on the search results pages.

    4. Make your product page lightning fast

    People don’t like to wait. Especially in today’s mobile-focused world, every second counts. Even more so if you spend a lot of time and energy trying to get that potential customer to your product page in the first place. People expect a fast page, and Google does too. Of course, there’s a lot you can do to improve your site speed. To get you started, here’s a post about how to improve your Core Web Vital scores.

    5. User test your product page

    Looking at numbers in Google Analytics, Search Console or other analytical tools can give you insight into how people find and interact with your page. These insights can help you improve the performance of a page even more. But there’s another way to ensure that your product page is as awesome as it can be: user testing.

    How user testing can help you

    Testers can find loads of issues for you: terrible use of images (including non-functioning galleries), bad handling of out-of-stock products, or inaccurate shipping information and return information, which can lead to trust issues. Now, you might be thinking: Surely, my website doesn’t have those issues! But you’d be surprised.

    In their 2021 Product Page UX research project, the Baymard Institute found that “the average site has 24 structural UX issues on its product pages, and only 18% of the 60 top-grossing US and European ecommerce sites have a “good” or “acceptable” product page UX performance. The vast majority of benchmarked sites — 82% — have a “poor” or “mediocre” performance. And no sites have a “state of the art” product page UX performance.” You can read this fascinating study on their Product Page UX site.

    The Baymard report has loads of insights into the most common errors seen on product pages

    While you compare your product pages to external user research, don’t forget to do your own user testing! Doing proper research will give you eye-opening results that you probably wouldn’t have found yourself.

    Bonus: Build trust and show people your authenticity

    Getting a stranger to buy something on your site involves a lot of trust. Someone needs to know you are authentic before handing you their hard-earned money, right? Google puts a lot of emphasis on the element of trust — It’s all over their famous Search Quality Raters Guidelines. The search engine tries to evaluate trust and expertise by looking at online reviews, the accolade a site or its authors receive, and much more.

    This is why it’s so important that your About us and Customer service pages are in order. Make sure people can easily find your contact information, information about returns and shipping, payment, privacy, et cetera. This will build that trust for your customers. So, don’t forget!

    Conclusion: Be serious about your product page SEO

    If you’re serious about optimizing your product page, you shouldn’t focus on regular SEO and user experience alone. You’ll have to dig deeper into other aspects of your product pages. For instance, you could add the Product and Offer Schema, so Google can easily index all the details about your product and show these as rich results in the search results. In addition, you should make your product pages fast, add user reviews, and try to enhance your website’s trustworthiness. And don’t forget to test everything you do!

    Need a helping hand? Be sure to check out our ecommerce SEO training course. Learn what ecommerce SEO entails, how to optimize your site and boost your online presence. Want to get your products ranking in the shopping search results? We’ll tell you how. Start your free trial lesson today! Full access to Yoast SEO academy is included in Yoast SEO Premium.

    Check out our overview of product page must-haves

    To help you stay on top of your product pages, we created a PDF that you can use to optimize your product pages. Most of what’s discussed in this blog post can be found in the PDF, plus more tips! Just click on the image to go to the PDF and download it.

    preview product page must haves
    Click on the image to download the PDF

    Read on: 7 ways to improve product descriptions in your online store »

    The post Product page SEO: 5 things to improve appeared first on Yoast.

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  • Shopify vs WooCommerce: Who Comes Out on Top in 2023?

    There are a lot of decisions to make when you’re opening an online store. One of the most important is the platform you’ll use to create it. In this guide to Shopify vs WooCommerce, I’ll explore key aspects of these two popular ecommerce platforms to help you make the right choice.

    The post Shopify vs WooCommerce: Who Comes Out on Top in 2023? appeared first on Themeisle Blog.

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  • How to Make a WooCommerce “Thank You” Page That Looks Great

    The WooCommerce thank you page seems like a small part of your online operation. Customers look at it for a second or two, then move to other parts of the internet. Yet, that doesn’t have to be the case.

    The post How to Make a WooCommerce “Thank You” Page That Looks Great appeared first on Themeisle Blog.

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  • How to Add a Shipping Calculator to Your WordPress Site

    Do you want your visitors to easily calculate the cost of shipping on your website?

    Using a shipping calculator, customers can accurately estimate the total cost of a product they’ll have to pay with delivery. It helps keep your business transparent and builds trust with potential customers.

    In this article, we will show you how to add a shipping calculator to your WordPress site.

    How to add a shipping calculator to your WordPress site

    What is a Shipping Calculator & Why Use It?

    A shipping calculator helps estimate the total cost of shipping automatically. It shows delivery charges and other relevant fees to customers, so they don’t have to manually figure out shipping rates and expenses.

    There are different factors that come into play when calculating shipping costs. Some of these include the price of the product, destination, origin of a shipment, weight, dimensions, type of shipping service, and other variables during the calculation.

    Manually calculating shipping costs can be time-consuming if there are multiple orders on your online store. Plus, the manual calculation would also lead to mistakes, which can impact customer satisfaction.

    You’ll save a lot of time and simply automate the process by using a shipping calculator plugin for your WordPress site or WooCommerce site.

    Customers can simply select their location and see what the product will actually cost after delivery. This helps strengthen your relationship with your customers and builds trust.

    That said, let’s see how you can easily add a shipping calculator to your WordPress site. We’ll also show a way of adding it to your WooCommerce store.

    You can click the links below to jump ahead to your preferred section:

    Adding a Shipping Calculator to WooCommerce

    The best way to add a shipping calculator in WooCommerce is by using the Product page shipping calculator for WooCommerce plugin. It is a free plugin that allows customers to calculate the cost of shipping before adding a product to the cart.

    First, you’ll need to download and install the Product page shipping calculator for the WooCommerce plugin. If you need help, then please see our guide on how to install a WordPress plugin.

    Upon activation, you can go to WooCommerce » Shipping Calculator to configure the plugin.

    Configure shipping calculator settings

    The plugin works out of the box, and you can use default settings to get started. However, there are options to edit them and customize your shipping calculator.

    It’s important to note that the plugin will use the information from the shipping zone settings in WooCommerce when calculating shipping fees.

    Setting Up Shipping Zones in WooCommerce

    If you haven’t set up shipping zones, then you will need to go to WooCommerce » Settings from your WordPress dashboard and switch to the ‘Shipping’ tab.

    Add a shipping zone

    Under the Shipping zones section, simply click the ‘Add shipping zone’ button.

    Next, you’ll need to enter a zone name and select regions from the dropdown menu. You can add multiple countries or cities under a single zone.

    Enter shipping zone details

    After that, you can click the ‘Add shipping method’ button.

    A popup window will now open.

    WooCommerce offers 3 shipping methods to choose from. You can select a ‘Flat rate’ and then enter an amount that will be charged for shipping. Or you can choose ‘Free shipping’ and ‘Local pickup’ options.

    Select a shipping method

    When you’re done, simply click the ‘Add shipping method’ button.

    You can add multiple shipping methods for the zone and set up conditions when they’ll apply.

    Next, you’ll need to click the ‘Edit’ option under your shipping methods.

    Edit shipping method

    After that, a small window will open where you can change the title of the method, select whether you’d like the shipping method to be taxable or not, and enter a cost.

    For costs, you can enter a flat rate that will be charged when a customer adds a product to a cart. There is also an option to multiply the shipping cost by the quantity.

    Enter details of shipping method

    Once you’re done, click the ‘Save changes’ button.

    You can now head back to the shipping zone section to view your zones, regions, and shipping methods.

    View shipping zone details

    Edit Shipping Calculator Settings

    After setting up shipping zones, you can head back to WooCommerce » Shipping Calculator to change the settings of the Product page shipping calculator for the WooCommerce plugin.

    In the Basic setting tab, you can edit the position of the calculator on the product page and the position of the calculator results.

    If you scroll down, you’ll see more settings. For instance, the plugin lets you edit the messages used in the plugin, auto-load the shipping method, and more.

    Save changes to shipping calculator

    When you’re done, simply click the ‘Save Changes’ button on the side or at the bottom of the page.

    Next, you can switch to the ‘Remove fields’ tab. Here, you’ll see options to remove any field from the shipping calculator.

    For instance, the plugin will show country, state, town/city, and postcode/zip fields by default. You can disable any of the fields that don’t match your shipping zones.

    Remove fields from shipping calculator

    After that, head to the ‘Design’ tab. The plugin gives you multiple options to edit the appearance of the shipping calculator.

    For example, you can change the background color and text color to show shipping methods. Or you can choose colors for the buttons that appear in the calculator.

    Edit design of shipping calculator

    Don’t forget to click the ‘Save Change’ button to store your settings.

    Next, you can visit your WooCommerce store to see the shipping calculator in action.

    In the screenshot below, customers will first need to select a delivery location and click the ‘Update Address’ button.

    Select your delivery location

    Once that’s done, the plugin will automatically calculate the shipping cost that you set up in the shipping zone section and will add it to the total cost.

    This way, customers will know the shipping charges they’ll have to pay in addition to the cost of the product.

    View shipping charges

    Adding a Shipping Calculator to WordPress Site

    If you don’t have a WooCommerce store and want to add a generic shipping calculator to your WordPress site, then you can use Formidable Forms.

    It is a popular contact form plugin for WordPress that lets you create advanced and complex forms. For instance, you can add a contact form, calculators, surveys, directories, and web applications using the plugin.

    For this tutorial, we will use the Formidable Forms Pro plan because it includes pricing fields and more customization options.

    First, you’ll need to install and activate the Formidable Forms Lite and Formidable Forms Pro plugins. The Lite plugin is free to use, and the premium plugin adds more advanced features to it.

    If you need help, then please see our guide on how to install a WordPress plugin.

    Upon activation, you’ll need to go to Formidable » Global Settings from the WordPress dashboard. From here, you can click the ‘Click to enter a license key manually’ link.

    The Formidable Forms license page

    Next, you’ll need to enter the license key and click the ‘Save License’ button.

    You can find the license key in your Formidable Forms account area.

    Enter Formidable Forms license key

    After that, you must go to Formidable » Forms to add a new form.

    Simply click the ‘+ Add New’ button at the top.

    Create a new form

    Next, Formidable Forms will show different templates to choose from. You can choose from multiple categories, like business operations, calculator, conversational forms, and more.

    Formidable Forms doesn’t offer a pre-built template for a shipping calculator. However, you can create one using a blank form template.

    Go ahead and select the ‘Blank Form’ template.

    Select formidable forms template

    On the next screen, you’ll need to enter a name for your form.

    There is also an option to insert the template into an application. However, you can leave this to the default setting for this tutorial.

    After entering the form name, click the ‘Create’ button.

    Enter a name for new form template

    Next, you’ll see the drag-and-drop form builder.

    You can simply drag any form field from the menu on the left and drop it on the template.

    Add form fields to blank form

    For instance, you can add form fields like name, email, phone number, and more to the template.

    To create a shipping calculator, you can scroll down to the Pricing Fields section on the left and add a ‘Product’ form field.

    Add a product form field

    Next, you can select the product form field and further customize it.

    For instance, we changed the label of the field and product type. Formidable Forms also lets you show products as checkboxes, dropdowns, radio buttons, single products, or user-defined.

    Edit product form field

    Besides that, you can add your products and their prices under the Product Options on the menu on the left.

    Now that you’ve added your products, the next step is to add your shipping regions and charges. To do that, you can again add a Product form field under the Pricing Fields section in the menu on the left.

    After that, you’ll need to edit its label and product type, and then enter each region individually and its shipping cost.

    Add shipping regions to form

    In the screenshot above, we changed the label to Shipping Regions and changed the Product Types to Checkboxes. From here, we added different shipping zones and their cost under the Product Options section.

    Once this is done, you’ll need to show a total for your shipping calculator. To do that, simply add the Total form field under the Pricing Fields section to the template.

    Add a total form field

    Next, you can select the Total form field and edit its label, add a description, and more.

    Formidable Forms also lets you add conditional logic to the form fields and show them based on user responses.

    Edit total form field

    After that, you can switch to the ‘Style’ tab from the top.

    Formidable Forms offers pre-built styles for your form. Simply select one or create a new style. For this tutorial, we will use the default Formidable Style.

    Select form style

    Next, you can also change form settings in Formidable Forms.

    Simply switch to the ‘Settings’ tab at the top. Here, you’ll find general settings for changing the form title, adding a description, and more.

    Change form settings in formidable

    There are also options for actions and notifications, form permissions, and scheduling your shipping calculator form.

    After you’ve configured the settings, save your changes. You’re now ready to embed your calculator anywhere on your site.

    To start, you can click the ‘Embed’ button in the form builder at the top. This will give you multiple options, like add the form to an existing page, create a new page, or insert manually.

    Embed your shipping calculator form

    For the sake of this tutorial, we will choose the ‘Create new page’ option.

    Next, you can enter a name for your new page and click the ‘Create page’ button.

    Enter a name for new page

    From here, you’ll see a preview of the shipping calculator form in the WordPress content editor.

    Go ahead and publish your page and visit your site to see the shipping calculator in action.

    Shipping calculator preview

    We hope this article helped you learn how to add a shipping calculator to your WordPress site. You may also want to see our guide on how to set up form tracking in Google Analytics and the best WooCommerce plugins.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post How to Add a Shipping Calculator to Your WordPress Site first appeared on WPBeginner.

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  • Personalized Marketing: Tailoring the WooCommerce Experience for Each Customer

    Personalized marketing has become essential in today’s tech-driven commerce landscape. WooCommerce, a leading eCommerce platform, offers myriad tools for tailored customer experiences. From individualized product suggestions to custom invoices, businesses can deepen customer connections, boosting satisfaction and revenue.

    The post “Personalized Marketing: Tailoring the WooCommerce Experience for Each Customer” first appeared on WP Mayor.

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